What do beautiful brands, engaging experiences, and loyal fandoms all have in common?
A strong foundation.
I’m Angela Cole.
I help brands discover what makes their audience tick* and turn those insights into strategies that lay the foundation for creative that moves the needle.
*beyond the obvious stuff
I’m Angela Cole.
I help brands discover what makes their audience tick* and turn those insights into strategies that lay the foundation for creative that moves the needle.
*beyond the obvious stuff
What lights me up
- Uncovering the ‘aha moments’ in audience research that others may have missed
- Mapping user journeys that truly reflect how people think and behave – cognitively and emotionally
- Translating insights into actionable strategies
- Turning technical features into human benefits (without losing the important details)
- Crafting UX and UI that align with audiences’ psychological needs and unconscious expectations
- Helping teams shift from product-obsessed to people-focused
Where my skills stand
Research (Qualitative and Quantitative) and Persona Building
Uncovering both what people do and why they do it
Uncovering both what people do and why they do it
Branding, Positioning, and Messaging
Website and App UX / UI
Immersive Experiences (WebGL, AR, VR, etc.)
Content and Media Strategy
Featured Work
Overview: Bridging the gap between research and therapeutics for Traumatic Brain Injury through a brand refresh and web design.
Industry: B2B, B2C, BioTech, Non-Profit
Contribution / Role: Account Strategy, Branding, Content Strategy, Copywriting, Creative Strategy, Qualitative Research, Quantitative Research, Web (UX/UI) Strategy
Overview: Cancer patients need clarity; we created an experience to demystify proton therapy before they arrive.
Industry: Healthcare
Contribution / Role: 3D Immersive Experience, Account Strategy, Content Strategy, Copywriting, Creative Strategy, Web (UX/UI) Strategy
Overview: Differentiating a local fence company through humor-driven storytelling that resonates with both pet owners and their neighbors.
Industry: B2C, Home Services
Contribution / Role: Account Strategy, Campaign Development, Content Strategy, Copywriting, Creative Strategy
Overview: Build a brand showcasing advanced wound care technology combined with a mission for global good.
Industry: B2B, Healthcare, Medical Device
Contribution / Role: Account Strategy, Branding, Content Strategy, Copywriting, Creative Strategy, Live Action Video, Qualitative Research, Web (UX/UI) Strategy, Website Re-Platform
Overview: Revealing a groundbreaking, compact lithotripsy laser designed to eclipse the market.
Industry: B2B, Healthcare, Medical Device
Contribution / Role: Account Strategy, Augmented Reality (AR), Content Strategy, Copywriting, Creative Strategy, Qualitative Research, Web (UX/UI) Strategy
Overview: Creating a Q1 fitness campaign that broke through New Year resolution noise by focusing on community and self-love.
Industry: B2C, Health & Fitness
Contribution / Role: Account Strategy, Campaign Development, Content Strategy, Creative Strategy