What do beautiful brands, engaging experiences, and loyal fandoms all have in common?
A strong foundation.
I’m Angela Cole.
I help brands discover what makes their audience tick* and turn those insights into strategies that lay the foundation for creative that moves the needle.
*beyond the obvious stuff
I’m Angela Cole.
I help brands discover what makes their audience tick* and turn those insights into strategies that lay the foundation for creative that moves the needle.
*beyond the obvious stuff
What lights me up
- Uncovering the ‘aha moments’ in audience research that others may have missed
- Mapping user journeys that truly reflect how people think and behave – cognitively and emotionally
- Translating insights into actionable strategies
- Turning technical features into human benefits (without losing the important details)
- Crafting UX and UI that align with audiences’ psychological needs and unconscious expectations
- Helping teams shift from product-obsessed to people-focused
Where my skills stand
Research (Qualitative and Quantitative) and Persona Building
Uncovering both what people do and why they do it
Branding, Positioning, and Messaging
Website and App UX / UI
Immersive Experiences (WebGL, AR, VR, etc.)
Content and Media Strategy