ProgenaCare Global - Branding and Storytelling
Industry: B2B, Healthcare, Medical Device
Contribution / Role: Account Strategy, Branding, Content Strategy, Copywriting, Creative Strategy, Live Action Video, Qualitative Research, Web (UX/UI) Strategy, Website Re-Platform
Overview and Objective
ProgenaCare Global is committed to healing chronic wounds through their innovative product, ProgenaMatrix, which harnesses the power of human keratin to accelerate the healing of even the most stubborn wounds.
However, their dedication extends beyond product innovation. ProgenaCare is committed to using the business as a means for good by providing wound care products free of charge to those in need, both within and outside the United States.
We collaborated to build their brand and communicate their story, aiming to do justice to the exceptional mission that drives their products.
Key Insights
- Critical importance: For diabetic patients, a stubborn wound can be a matter of life or death.
- Social impact: Podiatrists and nurses – the primary professionals dealing with chronic wounds – are inclined to support companies that make a positive impact on the world.
- Lack of innovation: The wound care industry has seen little innovation in recent decades.
- Challenges in wound care: The field of wound care lacks the discipline of other specialties, leading clinicians to experience a sense of lack of control, frustration, and hopelessness.
Industry: B2B, Healthcare, Medical Device
Contribution / Role: Account Strategy, Branding, Content Strategy, Copywriting, Creative Strategy, Live Action Video, Qualitative Research, Web (UX/UI) Strategy, Website Re-Platform
