Cohen Veterans Bioscience – Web Redesign, Brand Refresh, and Messaging Strategy
Overview and Objective
As Cohen Veterans Bioscience (CVB) looked to redesign their website, they also took the opportunity to deeply understand their audience and messaging needs.
This unique non-profit organization focuses on expediting the pipeline from academic research to therapeutics. Serving as a bridge between the two industries, CVB dismantles the outdated structures that hinder progress and empowers individuals who can change lives.
Their primary focus is on Traumatic Brain Injury, and a comprehensive analysis of their business model, audience personas, and positioning made the importance of their organization a no-brainer.
By the end of the project, the client walked away with a refreshed brand, a new website, refined positioning and messaging, and a toolkit to ensure the brand remains impactful.
Key Insights
- Diverse motivations: CVB’s audiences are motivated and incentivized by different factors. Prioritizing audiences based on a shared vision rather than roles or titles is essential to success.
- Breaking the industry mold: CVB is redefining the norms of the industry, causing confusion among the audience about their place and value within the organization.
- Need for tangible evidence: Although there’s a belief that CVB has accomplished significant work, the audience lacks concrete information to substantiate this perception.
Full-Width Callout Web Module
Refreshed Color Palette
New Website and Refreshed Brand Moodboard
Homepage Wireframe
Stats Callout Web Module
Flip Card Web Module
Web Design Concept
Web Card Components
New Icons
Reach Out
